What exactly is a user journey map? Put simply, it’s a set of documents that describe in detail all of the ways your customers can interact with your company – and all of the ways in which data is a part of those interactions. Learn how to begin creating your own user journey map.
Posts published in “Blog”
As I’m fond of saying: “silos are for grain, not data”. So why, then, are we still battling data silos in the year 2018? Even small companies can take concrete steps toward the vision of “Customer 360”, or unified customer data. But where to begin? Let’s look at an overview of the process and how we can get started.
It’s been a while since I’ve done any serious blogging. But I’ve had a lot of ideas for content floating around in my head lately, and everywhere I turn I see all my smart friends writing fantastic content to share with the analytics community or the world at large. So…
Now more than ever, LinkedIn needs to work on differentiating itself from its competitors and delivering a truly one-of-a-kind experience. One of the ways in which it has an opportunity to do that is via its mobile website. Sadly, though, this is a huge missed opportunity. If you work for LinkedIn, PLEASE read this.