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Shawn C. Reed

User Journey Mapping – Plan Your (Data) Trip! [Customer 360]

What exactly is a user journey map? Put simply, it’s a set of documents that describe in detail all of the ways your customers can interact with your company – and all of the ways in which data is a part of those interactions. Learn how to begin creating your own user journey map.

Customer 360: Breaking down data silos [Series Overview]

As I’m fond of saying: “silos are for grain, not data”. So why, then, are we still battling data silos in the year 2018? Even small companies can take concrete steps toward the vision of “Customer 360”, or unified customer data. But where to begin? Let’s look at an overview of the process and how we can get started.