I worked with Analysis Exchange student Keith Burtis on a project for the Southern Alberta Greyhound Association (SAGA). They wanted to see how analytics could help them in their efforts, but did not currently have any analytics implementation in place. We started by doing a basic Google Analytics implementation, and then supplemented it by pulling in some custom variables from their Joomla implementation to give them greater insight.
This slide deck is what we presented on our final call with SAGA, and includes our recommendations for optimizing the site and improving their marketing initiatives.
Download: SAGA Analysis Exchange Presentation (pdf)